If you don’t get enough conversions out of your digital marketing efforts, it is essential for online businesses with digital marketing campaign focus on conversion rate optimizations. Here is a list of 10 effective tips, which you can follow in order to ensure your increase conversions online.
1. Optimize forms
If you want to be successful with your digital marketing campaigns, you need to develop a conversion strategy, which relies on solid lead generation. This typically includes filling a form. You might think that designing a form is a simple thing, it’s not always the case. You need to be careful with the number of fields that you include in the form, specific words that you use for the button and even the colours. Depending on the size of your business your conversion rate optimization strategy you may need to do a study, and A/B test your forms to figure out what designs, fonts, colours and words work best. Often its best to keep them simple to use, extremely clear, don’t ask for too much information and even have automatic filters. All these elements can help increase lead conversions online.
2. Get the help of heat maps
Heat maps provide you with the opportunity to get to know the behavior of your visitors. In other words, you can easily understand to what parts of your website, the visitors pay most attention to. The inputs you get from heat maps can be used for CRO.
3. Focus more on testing
Without thorough testing, it will not be possible for you to transform low conversion to high conversions. That’s where you are encouraged to think more about A/B tests and A/B/C tests. Then you can make your efforts more effective and increase sales.
4. Optimize for mobile
Most of the people in today’s world tend to access the internet through their mobile devices. Therefore, you need to make sure that your campaigns are mobile responsive. The trend to use mobile devices increase along with time. Therefore, the efforts that you take in order to optimize for mobile will not go in vain.
5. Create attractive content
The content that you create should be attractive as much as possible. With high quality content, there is a high possibility for you to attract high quality traffic towards your marketing campaigns. They are interested in the products and services that you offer. Therefore, you will not have to struggle too much in order to increase sales.
6. Develop a sense of urgency
If you want to increase your conversion rates, you are strongly encouraged to create a sense or urgency. In fact, accelerators can be considered as one of the oldest tricks that are being used in digital marketing to end up with effective results. That’s the main reason why you see a lot of promotions with the wordings that create a sense of urgency. “Limited Availability” and “Last chance” are some of the phrases that you can use to create a sense of urgency in an effective manner.
7. Make yourself available in social media
Social media networks create an ideal opportunity for you to take your marketing campaigns to the next level. Therefore, it is important for you to take appropriate steps in order to make yourself available in social media. With the assistance of social media profiles, you will be able to notice how your conversion rates increase.
8. Develop communities
Development of communities can be considered as another effective and a proven methodology available for you to ensure conversion rate optimisation. This can be considered as a long term investment. In other words, the communities that you develop can assist you to build up user trust. Therefore, you will be able to increase sales in the long run.
9. Have clear calls to action
Calls to action are some of the most crucial elements that you can find in digital marketing. If you are looking forward to increase conversions, you must think about having clear calls to action. You can include links, animations and images to bring more individuals towards the conversions. In addition to that, you must also think about A/B testing, which ensures the efficiency of your efforts.
10. Make sure that you are easily contactable
Last but not least, you need to make sure that you are easily contactable. The communication preferences differ from one person to another. Some of the individuals have intuitive and simple communication methods, whereas others prefer to go ahead with the complex communication methods. Therefore, you need to make sure that you are available for many users as much as possible. In other words, you need to increase the communication channels, including chat, forms and phone.